In the European convention and event industry, domestic visitor spending dropped from 72 billion euros in 2019 to around 15 billion euros in 2020 due to the impact of the coronavirus (COVID-19) pandemic. Meanwhile, international visitor spending added up to three billion euros in 2020, declining from 19 billion euros in 2019. As forecast, total visitor spending is expected to remain the same in 2021 over the previous year but steadily grow in subsequent years. Domestic spending alone is predicted to reach 81 billion euros by 2027.
Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027, by type
(in billion euros)
figures refer to the meetings and conferences components of the MICE industry
Supplementary notes
The source specifies that data refer to a baseline scenario, assuming that "almost all planned events, that in normal circumstances would have been scheduled in the months between January and May, will not take place. From June onwards there will be a slow but steady recovery in events, with small domestic-orientated events leading the way. The recovery of large internationally-focused events in 2021 will be limited".
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Strategic Alliance of the National Convention Bureaux of Europe. (April 29, 2021). Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027, by type (in billion euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1259753/convention-industry-visitor-spending-type-europe/
Strategic Alliance of the National Convention Bureaux of Europe. "Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027, by type (in billion euros) ." Chart. April 29, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1259753/convention-industry-visitor-spending-type-europe/
Strategic Alliance of the National Convention Bureaux of Europe. (2021). Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027, by type (in billion euros) . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1259753/convention-industry-visitor-spending-type-europe/
Strategic Alliance of the National Convention Bureaux of Europe. "Visitor Spending in The Convention and Event Industry in Europe in 2019 and 2020, with a Forecast until 2027, by Type (in Billion Euros) ." Statista, Statista Inc., 29 Apr 2021, https://www.statista.com/statistics/1259753/convention-industry-visitor-spending-type-europe/
Strategic Alliance of the National Convention Bureaux of Europe, Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027, by type (in billion euros) Statista, https://www.statista.com/statistics/1259753/convention-industry-visitor-spending-type-europe/ (last visited December 22, 2024)
Visitor spending in the convention and event industry in Europe in 2019 and 2020, with a forecast until 2027, by type (in billion euros) [Graph], Strategic Alliance of the National Convention Bureaux of Europe, April 29, 2021. [Online]. Available: https://www.statista.com/statistics/1259753/convention-industry-visitor-spending-type-europe/
