Popular online platforms for fitness info in China 2020

Published by
Wenyi Zhang,
Dec 4, 2023
For some Chinese consumers, social media is more than just entertainment. About 45 percent of fitness studio members in China used the short video app Douyin (TikTok) to obtain fitness information in 2020. The Twitter-like platform Sina Weibo was another popular online source with 31 percent of such members.

Leading social network sites to get fitness information among gym members in China in 2020

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Release date

June 2021

Region

China

Survey time period

2020

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Market overview

6

Gym-goers

6

Fitness studios

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Fitness equipment and sportswear

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Online fitness

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