Share of people using SvoD without subscriptions Indonesia 2024, by age group

Published by Hanadian Nurhayati-Wolff, Sep 12, 2024

According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 18 percent of Indonesian respondents between 25 and 34 years stated that they used SvoD services without subscriptions and accessed the account through other means. The same survey found that around 46 percent of respondents in Indonesia did not subscribe to any SvoD services.

Share of people who used subscription video on demand (SvoD) without subscriptions in Indonesia as of June 2024, by age group

Characteristic16 to 24 years25 to 34 years35 to 44 years45 to 54 years55 years and older
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Showing entries 1 to 4 (4 entries in total)
Statistic: Share of people who used subscription video on demand (SvoD) without subscriptions in Indonesia as of June 2024, by age group

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Source

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In cooperation with

Rakuten Insight

Release date

September 2024

Region

Indonesia

Survey time period

June 13 to 30, 2024

Number of respondents

4,647 respondents

Age group

16 years and older

Special properties

based on respondents who did not subscribed to SvoD services; among 2,222 female and 2,425 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc). If no, do you still use subscription video on demand or streaming service providers?"

Figures have been rounded.

Age group breakdowns:
16-24 years: 1,289 respondents
25-34 years: 1,394 respondents
35-44 years: 1,153 respondents
45-54 years: 633 respondents
55+ years: 178 respondents

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