In January 2022, Babbel had approximately 3.96 million monthly active users on iPhone and iPad worldwide. Babbel is a language learning app that offers the possibility to choose between 14 different languages to learn in level-progressive lessons. In 2020, iOS users actively engaging with Babbel experienced an upward trend, mostly due to the COVID-19 global pandemic impact. As the language-learning app trend appears to last beyond the pandemic's impact, the number of Babbel's users remained higher than pre-pandemic levels, with the app reaching their peak at the beginning of 2022.
Number of Babbel monthly active users (MAU) via iOS worldwide from January 2019 to January 2022
(in millions)
Characteristic
MAU in millions
2022-01
3.96
2021-12
3.64
2021-11
3.58
2021-10
3.6
2021-09
3.31
2021-08
3.21
2021-07
3.04
2021-06
2.89
2021-05
2.86
2021-04
3
2021-03
3.11
2021-02
2.94
2021-01
2.29
2020-12
2.27
2020-11
2.17
2020-10
2.19
2020-09
2.38
2020-08
2.67
2020-07
2.86
2020-06
2.84
2020-05
3
2020-04
2.36
2020-03
2.14
2020-02
1.99
2020-01
1.42
2019-12
1.38
2019-11
1.56
2019-10
1.4
2019-09
1.35
2019-08
1.31
2019-07
1.17
2019-06
0.85
2019-05
0.89
2019-04
0.92
2019-03
1.15
2019-02
1.01
2019-01
0.82
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Airnow. (February 8, 2022). Number of Babbel monthly active users (MAU) via iOS worldwide from January 2019 to January 2022 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1259443/babbel-worldwide-ios-mau/
Airnow. "Number of Babbel monthly active users (MAU) via iOS worldwide from January 2019 to January 2022 (in millions)." Chart. February 8, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1259443/babbel-worldwide-ios-mau/
Airnow. (2022). Number of Babbel monthly active users (MAU) via iOS worldwide from January 2019 to January 2022 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1259443/babbel-worldwide-ios-mau/
Airnow. "Number of Babbel Monthly Active Users (Mau) via Ios Worldwide from January 2019 to January 2022 (in Millions)." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1259443/babbel-worldwide-ios-mau/
Airnow, Number of Babbel monthly active users (MAU) via iOS worldwide from January 2019 to January 2022 (in millions) Statista, https://www.statista.com/statistics/1259443/babbel-worldwide-ios-mau/ (last visited July 22, 2024)
Number of Babbel monthly active users (MAU) via iOS worldwide from January 2019 to January 2022 (in millions) [Graph], Airnow, February 8, 2022. [Online]. Available: https://www.statista.com/statistics/1259443/babbel-worldwide-ios-mau/
