BUDNI brand profile in Germany 2022
When it comes to beauty and health online shop users, brand awareness of BUDNI is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BUDNI in Germany?
In total, 7% of German beauty and health online shop users say they like BUDNI. However, in actuality, among the 30% of German respondents who know BUDNI, 23% of people like the brand.
What is the usage share of BUDNI in Germany?
All in all, 5% of beauty and health online shop users in Germany use BUDNI. That means, of the 30% who know the brand, 17% use them.
How loyal are the customers of BUDNI?
Around 4% of beauty and health online shop users in Germany say they are likely to use BUDNI again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around BUDNI in Germany?
In July 2022, about 5% of German beauty and health online shop users had heard about BUDNI in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around BUDNI in Germany.
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