mobile.de brand profile in Germany 2022
How high is the brand awareness of mobile.de in Germany?
When it comes to car and motorcycle online shop users, brand awareness of mobile.de is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is mobile.de in Germany?
In total, 55% of German car and motorcycle online shop users say they like mobile.de. However, in actuality, among the 92% of German respondents who know mobile.de, 60% of people like the brand.
What is the usage share of mobile.de in Germany?
All in all, 45% of car and motorcycle online shop users in Germany use mobile.de. That means, of the 92% who know the brand, 49% use them.
How loyal are the customers of mobile.de?
Around 41% of car and motorcycle online shop users in Germany say they are likely to use mobile.de again. Set in relation to the 45% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around mobile.de in Germany?
In July 2022, about 34% of German car and motorcycle online shop users had heard about mobile.de in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around mobile.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to car and motorcycle online shop users, brand awareness of mobile.de is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is mobile.de in Germany?
In total, 55% of German car and motorcycle online shop users say they like mobile.de. However, in actuality, among the 92% of German respondents who know mobile.de, 60% of people like the brand.
What is the usage share of mobile.de in Germany?
All in all, 45% of car and motorcycle online shop users in Germany use mobile.de. That means, of the 92% who know the brand, 49% use them.
How loyal are the customers of mobile.de?
Around 41% of car and motorcycle online shop users in Germany say they are likely to use mobile.de again. Set in relation to the 45% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around mobile.de in Germany?
In July 2022, about 34% of German car and motorcycle online shop users had heard about mobile.de in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around mobile.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
