Mamas & Papas brand profile in the UK 2023
How high is the brand awareness of Mamas & Papas in the UK?
When it comes to toys and baby online shop users, brand awareness of Mamas & Papas is at 75 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mamas & Papas in the UK?
In total, 28 percent of UK toys and baby online shop users say they like Mamas & Papas. However, in actuality, among the 75 percent of UK respondents who know Mamas & Papas, 37 percent of people like the brand.
What is the usage share of Mamas & Papas in the UK?
All in all, 15 percent of toys and baby online shop users in the UK use Mamas & Papas. That means, of the 75 percent who know the brand, 20 percent use them.
How loyal are the customers of Mamas & Papas?
Around 12 percent of toys and baby online shop users in the UK say they are likely to use Mamas & Papas again. Set in relation to the 15 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around Mamas & Papas in the UK?
In September 2023, about 10 percent of UK toys and baby online shop users had heard about Mamas & Papas in the media, on social media, or in advertising over the past three months. Of the 75 percent who know the brand, that's 13 percent, meaning at the time of the survey there's little buzz around Mamas & Papas in the UK.
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