Poland: radio advertising spending 2020-2029

The ad spending in the 'Traditional Radio Advertising' segment of the advertising market in Poland was forecast to continuously decrease between 2024 and 2029 by in total 2.6 million U.S. dollars (-1.88 percent). After the sixth consecutive decreasing year, the ad spending is estimated to reach 135.31 million U.S. dollars and therefore a new minimum in 2029.

Find further information concerning the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in Poland and the ad spending in the 'Digital Banner Advertising' segment of the advertising market in Russia.

The Statista Market Insights cover a broad range of additional markets.

Traditional radio advertising expenditure in Poland from 2020 to 2029 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Release date

October 2024

More information

Region

Poland

Survey time period

2020 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Traditional Radio Advertising refers to audio advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). It also includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.

Additional information:
Traditional Radio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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