In 2023, almost 18 percent of Germans were especially interested in nature and environment protection. Around 35 percent were moderately interested. The figures are based on a survey conducted in Germany from 2019 to 2023. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people interested in nature and environment protection in Germany from 2019 to 2023
(in millions)
Characteristic
Especially interested
Moderately interested
Barely or not interested at all
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Information about the population: Base: German-speaking population aged 14 years and older in private households in the main place of residence in the Federal Republic of Germany.
Information on total sample: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people
Further information on the methodology can be found here.
This question was asked during the survey in the following wording: „It is often the case that one would like to find out more about something, while other things are less interesting. Please look at these cards and lay them out on this sheet of paper, based on how interesting the topics are for you. You see what is written here. Topic: nature and environment protection."
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IfD Allensbach. (June 19, 2023). Number of people interested in nature and environment protection in Germany from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1259232/nature-environment-protection-number-people-interested-germany/
IfD Allensbach. "Number of people interested in nature and environment protection in Germany from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1259232/nature-environment-protection-number-people-interested-germany/
IfD Allensbach. (2023). Number of people interested in nature and environment protection in Germany from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1259232/nature-environment-protection-number-people-interested-germany/
IfD Allensbach. "Number of People Interested in Nature and Environment Protection in Germany from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1259232/nature-environment-protection-number-people-interested-germany/
IfD Allensbach, Number of people interested in nature and environment protection in Germany from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/1259232/nature-environment-protection-number-people-interested-germany/ (last visited July 22, 2024)
Number of people interested in nature and environment protection in Germany from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1259232/nature-environment-protection-number-people-interested-germany/