Estimated total U.S. back to school expenditure by category 2024

Published by
Kasia Davies
,
Jan 14, 2025

In 2024, consumers in the United States were expected to spend a total of approximately 11.2 billion U.S. dollars on clothing and accessories during the back-to-school shopping season. Total spending on electronic gadgets for school, as well as computer and hardware goods, was expected to reach about 13.7 billion U.S. dollars that year.

Estimated back-to-school market spend in the United States in 2024, by product category (in billion U.S. dollars)

CharacteristicExpenditure in U.S. billion dollars
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Statistic: Estimated back-to-school market spend in the United States in 2024, by product category (in billion U.S. dollars)

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Release date

2024

Region

United States

Survey time period

July 1 to July 8, 2024

Number of respondents

7,533 respondents

Age group

18 years and older

Supplementary notes

The data is based on annual consumer surveys.

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