During a 2021 survey carried out among internet users in Spain, some 63 percent of respondents strongly or somewhat agreed that the advertising they saw on the internet was increasingly directed to their tastes or needs. On the other hand, over 36 percent somewhat or strongly disagreed.
Perceived efficacy of targeted advertising in Spain from 2018 to 2021
Characteristic
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Do not know / no answer
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Original question: "Indique su grado de acuerdo con las siguientes afirmaciones: La publicidad que veo en Internet está cada vez más dirigida a mis gustos/necesidades" / "Please indicate your degree of agreement with the following statements: The advertising I see on the internet is increasingly directed to my tastes / needs."
Data prior to 2021 was retrieved from earlier releases.
Exact dates of survey:
2018: October 16 to December 9,
2019: October 15 to December 9,
2020: October 20 to December 13,
2021: October 19 to December 12.
Number of respondents:
2018: 20,482,
2019: 21,003,
2020: 25,222,
2021: 15,623.
Percentage points exceeding 100 percent are probably due to rounding.
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AIMC (Spain). (March 11, 2022). Perceived efficacy of targeted advertising in Spain from 2018 to 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1258885/targeted-advertising-spain/
AIMC (Spain). "Perceived efficacy of targeted advertising in Spain from 2018 to 2021." Chart. March 11, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1258885/targeted-advertising-spain/
AIMC (Spain). (2022). Perceived efficacy of targeted advertising in Spain from 2018 to 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1258885/targeted-advertising-spain/
AIMC (Spain). "Perceived Efficacy of Targeted Advertising in Spain from 2018 to 2021." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1258885/targeted-advertising-spain/
AIMC (Spain), Perceived efficacy of targeted advertising in Spain from 2018 to 2021 Statista, https://www.statista.com/statistics/1258885/targeted-advertising-spain/ (last visited July 22, 2024)
Perceived efficacy of targeted advertising in Spain from 2018 to 2021 [Graph], AIMC (Spain), March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1258885/targeted-advertising-spain/