Acceptance of ads in ad-supported content in Spain 2016-2021

Published by
Michele Majidi,
Dec 12, 2023
During a 2021 survey carried out among internet users in Spain, roughly 54 percent of respondents strongly or somewhat agreed that they did not mind advertising on the internet if they could access audiovisual content for free. On the other hand, 45 percent of respondents somewhat or strongly disagreed.

Share of internet users who accepted internet advertising in exchange for free audiovisual content in Spain from 2016 to 2021

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Release date

March 2022

Region

Spain

Survey time period

October to December 2016 to 2021

Age group

14 years and older

Special properties

among internet users who visit Spanish websites

Method of interview

Online survey

Supplementary notes

Exact dates of survey:
2016: October 18 to December 11,
2017: October 17 to December 10,
2018: October 16 to December 9,
2019: October 15 to December 9,
2020: October 20 to December 13,
2021: October 19 to December 12, 2021.
Number of respondents:
2016: 15,435,
2017: 15,896,
2018: 20,482,
2019: 21,003,
2020: 25,222,
2021: 16,482.

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