During a 2023 survey carried out among internet users in Spain, under 10 percent of respondents said they had a very positive (5) or positive (4) opinion of online advertising. More than 60 percent expressed a negative perception.
Assessment of the presence of advertising on the internet in Spain from 2016 to 2023
Original question: ". ¿Cuál es su valoración sobre la presencia de publicidad en Internet? (1=Muy negativa / 5=Muy positiva)" / "What is your assessment of the presence of advertising on the internet?" (1 = very negative / 5 = very positive) Data preceding 2022 was retrieved from earlier reports.
Exact dates of survey:
2016: October 18 to December 11,
2017: October 17 to December 10,
2018: October 16 to December 9,
2019: October 15 to December 9,
2020: October 20 to December 13,
2021: October 19 to December 12,
2022: October 18 to December 11.
2023: October 17 to December 11.
Number of respondents:
2016: 15,435,
2017: 15,896,
2018: 20,482,
2019: 21,003,
2020: 25,222,
2021: 15,623,
2022: 18,801.
2023: 18,902.
Percentage points exceeding or falling behind 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AIMC (Spain). (March 26, 2024). Assessment of the presence of advertising on the internet in Spain from 2016 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
AIMC (Spain). "Assessment of the presence of advertising on the internet in Spain from 2016 to 2023." Chart. March 26, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
AIMC (Spain). (2024). Assessment of the presence of advertising on the internet in Spain from 2016 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
AIMC (Spain). "Assessment of The Presence of Advertising on The Internet in Spain from 2016 to 2023." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
AIMC (Spain), Assessment of the presence of advertising on the internet in Spain from 2016 to 2023 Statista, https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/ (last visited December 21, 2024)
Assessment of the presence of advertising on the internet in Spain from 2016 to 2023 [Graph], AIMC (Spain), March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
