During a 2023 survey carried out among internet users in Spain, under 10 percent of respondents said they had a very positive (5) or positive (4) opinion of online advertising. More than 60 percent expressed a negative perception.
Assessment of the presence of advertising on the internet in Spain from 2016 to 2023
Characteristic
1 (very negative)
2
3
4
5 (very positive)
Do not know / no answer
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Original question: ". ¿Cuál es su valoración sobre la presencia de publicidad en Internet? (1=Muy negativa / 5=Muy positiva)" / "What is your assessment of the presence of advertising on the internet?" (1 = very negative / 5 = very positive) Data preceding 2022 was retrieved from earlier reports.
Exact dates of survey:
2016: October 18 to December 11,
2017: October 17 to December 10,
2018: October 16 to December 9,
2019: October 15 to December 9,
2020: October 20 to December 13,
2021: October 19 to December 12,
2022: October 18 to December 11.
2023: October 17 to December 11.
Number of respondents:
2016: 15,435,
2017: 15,896,
2018: 20,482,
2019: 21,003,
2020: 25,222,
2021: 15,623,
2022: 18,801.
2023: 18,902.
Percentage points exceeding or falling behind 100 percent are probably due to rounding.
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AIMC (Spain). (March 26, 2024). Assessment of the presence of advertising on the internet in Spain from 2016 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
AIMC (Spain). "Assessment of the presence of advertising on the internet in Spain from 2016 to 2023." Chart. March 26, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
AIMC (Spain). (2024). Assessment of the presence of advertising on the internet in Spain from 2016 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
AIMC (Spain). "Assessment of The Presence of Advertising on The Internet in Spain from 2016 to 2023." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
AIMC (Spain), Assessment of the presence of advertising on the internet in Spain from 2016 to 2023 Statista, https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/ (last visited July 22, 2024)
Assessment of the presence of advertising on the internet in Spain from 2016 to 2023 [Graph], AIMC (Spain), March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1258842/digital-advertising-assessment-spain/
