In 2021, YouTube had the best ad viewability among the studied channels in Poland. The platform's viewers interacted with ads for 94 percent of the time, whereas six percent of YouTube ad was not watched.
Share of advertising time that is not watched by consumers in Poland in 2021, by channel
Characteristic
Share of advertising time avoided
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* The study group watched content from VOD, mobile, TV and YouTube with special glasses (40 to 75 minutes per day) for five days. More than 400 hours of content was collected, of which approximately 28 hours was advertising time. Viewers were exposed to 6,002 advertisements during the study.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WirtualneMedia. (July 17, 2021). Share of advertising time that is not watched by consumers in Poland in 2021, by channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. "Share of advertising time that is not watched by consumers in Poland in 2021, by channel." Chart. July 17, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. (2021). Share of advertising time that is not watched by consumers in Poland in 2021, by channel. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. "Share of Advertising Time That Is Not Watched by Consumers in Poland in 2021, by Channel." Statista, Statista Inc., 17 Jul 2021, https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia, Share of advertising time that is not watched by consumers in Poland in 2021, by channel Statista, https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/ (last visited August 24, 2024)
Share of advertising time that is not watched by consumers in Poland in 2021, by channel [Graph], WirtualneMedia, July 17, 2021. [Online]. Available: https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
