In 2021, YouTube had the best ad viewability among the studied channels in Poland. The platform's viewers interacted with ads for 94 percent of the time, whereas six percent of YouTube ad was not watched.
Share of advertising time that is not watched by consumers in Poland in 2021, by channel
* The study group watched content from VOD, mobile, TV and YouTube with special glasses (40 to 75 minutes per day) for five days. More than 400 hours of content was collected, of which approximately 28 hours was advertising time. Viewers were exposed to 6,002 advertisements during the study.
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WirtualneMedia. (July 17, 2021). Share of advertising time that is not watched by consumers in Poland in 2021, by channel [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. "Share of advertising time that is not watched by consumers in Poland in 2021, by channel." Chart. July 17, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. (2021). Share of advertising time that is not watched by consumers in Poland in 2021, by channel. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia. "Share of Advertising Time That Is Not Watched by Consumers in Poland in 2021, by Channel." Statista, Statista Inc., 17 Jul 2021, https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
WirtualneMedia, Share of advertising time that is not watched by consumers in Poland in 2021, by channel Statista, https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/ (last visited December 26, 2024)
Share of advertising time that is not watched by consumers in Poland in 2021, by channel [Graph], WirtualneMedia, July 17, 2021. [Online]. Available: https://www.statista.com/statistics/1258767/poland-share-of-advertising-time-not-watched-by-channel/
