Ad spend distribution in Belgium 2023, by medium
In 2023, Digital was the largest medium in Belgium, attracting 37.2 percent of the total advertising spending. However, TV followed very closely, with 32.8 percent of total shares.
Distribution of advertising spending in Belgium in 2023, by medium
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Advertising in Belgium
European market overview
6
- Premium Statistic Advertising spending in Europe 2022-2026, by market
- Premium Statistic Advertising spending in Western Europe 2014-2026
- Premium Statistic Fastest-growing advertising markets in Europe 2025
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Western Europe 2017-2024, by type
- Premium Statistic Most effective ad campaigns in Europe 2023
Belgian market overview
4
Digital advertising
4
Traditional media advertising
5
Media consumption and consumer attitudes
6
- Premium Statistic Market share TV stations French-speaking Belgium 2023
- Premium Statistic Market share TV stations Dutch-speaking Belgium 2023
- Premium Statistic Attitudes towards online advertising in Belgium 2024
- Premium Statistic Non-digital advertising touchpoints in Belgium 2024
- Premium Statistic Digital advertising touchpoints in Belgium 2024
- Premium Statistic Consumer concerns about targeted ads in Belgium 2022
Further related statistics
17
- Change in advertising spending in Italy 2022, by vertical
- Advertising spending in Denmark 2007-2019
- U.S. hotels offline advertising expenditure share 2011-2015, by medium
- Advertising spending share in Taiwan 2008-2015, by medium
- Magazines advertising expenditure share in Indonesia 2018-2020
- Annual ad spend growth in China 2023, by top brand
- Advertising spending share in Hong Kong 2008-2015, by medium
- Advertising spending share in Egypt 2008-2015, by medium
- Brazil: ad spend in personal care & beauty 2016-2018
- Advertising spending share in India 2008-2015, by medium
- Forecasted digital ad spending share of total media ad spending Thailand 2015-2020
- Brazil: ad spend in culture, leisure, sports & tourism 2016-2018
- Advertising spending share in Australia 2008-2015, by medium
- Digital advertising spending share of media ad spending Asia Pacific 2020, by region
- Brazil: ad spend in the retail sector 2016-2018
- Consumer food buying habits in Poland 2020, by gender
- Slovakia: continuously-cast steel annual production 2006-2021
Further Content: You might find this interesting as well
Statistics
- Change in advertising spending in Italy 2022, by vertical
- Advertising spending in Denmark 2007-2019
- U.S. hotels offline advertising expenditure share 2011-2015, by medium
- Advertising spending share in Taiwan 2008-2015, by medium
- Magazines advertising expenditure share in Indonesia 2018-2020
- Annual ad spend growth in China 2023, by top brand
- Advertising spending share in Hong Kong 2008-2015, by medium
- Advertising spending share in Egypt 2008-2015, by medium
- Brazil: ad spend in personal care & beauty 2016-2018
- Advertising spending share in India 2008-2015, by medium
- Forecasted digital ad spending share of total media ad spending Thailand 2015-2020
- Brazil: ad spend in culture, leisure, sports & tourism 2016-2018
- Advertising spending share in Australia 2008-2015, by medium
- Digital advertising spending share of media ad spending Asia Pacific 2020, by region
- Brazil: ad spend in the retail sector 2016-2018
- Consumer food buying habits in Poland 2020, by gender
- Slovakia: continuously-cast steel annual production 2006-2021
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
United Media Agencies, & United Brands Association, & MediaSpecs. (March 19, 2024). Distribution of advertising spending in Belgium in 2023, by medium [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/
United Media Agencies, und United Brands Association, und MediaSpecs. "Distribution of advertising spending in Belgium in 2023, by medium." Chart. March 19, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/
United Media Agencies, United Brands Association, MediaSpecs. (2024). Distribution of advertising spending in Belgium in 2023, by medium. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/
United Media Agencies, and United Brands Association, and MediaSpecs. "Distribution of Advertising Spending in Belgium in 2023, by Medium." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/
United Media Agencies & United Brands Association & MediaSpecs, Distribution of advertising spending in Belgium in 2023, by medium Statista, https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/ (last visited November 18, 2024)
Distribution of advertising spending in Belgium in 2023, by medium [Graph], United Media Agencies, & United Brands Association, & MediaSpecs, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1258665/ad-spending-distribution-belgium/