In 2005, Penny's strategy was to first expand in medium-sized cities. Since 2010, 40 percent of Penny's supermarkets have been concentrated in small cities, while since 2015, the supermarket chain had over 20 percent of its stores in big cities.
Penny supermarket expansion in Romania from 2005 to 2020, by type of city
Characteristic
Bucharest-Ilfov
Big cities
Medium cities
Small cities
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Ziarul Financiar. (August 16, 2021). Penny supermarket expansion in Romania from 2005 to 2020, by type of city [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1258623/romania-penny-supermarket-expansion-by-city/
Ziarul Financiar. "Penny supermarket expansion in Romania from 2005 to 2020, by type of city." Chart. August 16, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1258623/romania-penny-supermarket-expansion-by-city/
Ziarul Financiar. (2021). Penny supermarket expansion in Romania from 2005 to 2020, by type of city. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1258623/romania-penny-supermarket-expansion-by-city/
Ziarul Financiar. "Penny Supermarket Expansion in Romania from 2005 to 2020, by Type of City." Statista, Statista Inc., 16 Aug 2021, https://www.statista.com/statistics/1258623/romania-penny-supermarket-expansion-by-city/
Ziarul Financiar, Penny supermarket expansion in Romania from 2005 to 2020, by type of city Statista, https://www.statista.com/statistics/1258623/romania-penny-supermarket-expansion-by-city/ (last visited July 22, 2024)
Penny supermarket expansion in Romania from 2005 to 2020, by type of city [Graph], Ziarul Financiar, August 16, 2021. [Online]. Available: https://www.statista.com/statistics/1258623/romania-penny-supermarket-expansion-by-city/