During a 2021 survey carried out among influencers from Canada, the United Kingdom, and the United States, it was found that a TikTok influencer with under five thousand followers expected to receive a compensation of around 181 U.S. dollars per video on average. Influencers with more than five million followers required remuneration of 4.37 thousand U.S. dollars per video.
Expected remuneration per video of TikTok influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers
(in U.S. dollars)
Number of followers
Peer/authoritative
Aspirational
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: "How much cash do you expect for a typical TikTok video?" The source provides the following explanation regarding the types of influencers: - peer/authoritative: "those many of us believe to be our equals all the way up to
topical experts,"
- aspirational: "often referred to as macro or celebrity influencers."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Intellifluence. (August 4, 2021). Expected remuneration per video of TikTok influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1258615/tiktok-influencers-remuneration/
Intellifluence. "Expected remuneration per video of TikTok influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars)." Chart. August 4, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1258615/tiktok-influencers-remuneration/
Intellifluence. (2021). Expected remuneration per video of TikTok influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1258615/tiktok-influencers-remuneration/
Intellifluence. "Expected Remuneration per Video of Tiktok Influencers in Canada, The United Kingdom, and The United States as of May 2021, by Number of Followers (in U.S. Dollars)." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1258615/tiktok-influencers-remuneration/
Intellifluence, Expected remuneration per video of TikTok influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) Statista, https://www.statista.com/statistics/1258615/tiktok-influencers-remuneration/ (last visited August 24, 2024)
Expected remuneration per video of TikTok influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) [Graph], Intellifluence, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1258615/tiktok-influencers-remuneration/
