During a 2021 survey carried out among influencers from Canada, the United Kingdom, and the United States, it was found that a YouTube influencer with under five thousand followers expected to receive a compensation of around 207 U.S. dollars per video on average. Influencers with more than a million followers required remuneration of 3.67 thousand U.S. dollars per video.
Expected remuneration per video of YouTube influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers
(in U.S. dollars)
Number of followers
Peer/authoritative
Aspirational
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Original question: "How much cash do you expect for a typical YouTube video?" The source provides the following explanation regarding the types of influencers: - peer/authoritative: "those many of us believe to be our equals all the way up to
topical experts,"
- aspirational: "often referred to as macro or celebrity influencers."
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Intellifluence. (August 4, 2021). Expected remuneration per video of YouTube influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1258608/youtube-influencers-remuneration/
Intellifluence. "Expected remuneration per video of YouTube influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars)." Chart. August 4, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1258608/youtube-influencers-remuneration/
Intellifluence. (2021). Expected remuneration per video of YouTube influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1258608/youtube-influencers-remuneration/
Intellifluence. "Expected Remuneration per Video of Youtube Influencers in Canada, The United Kingdom, and The United States as of May 2021, by Number of Followers (in U.S. Dollars)." Statista, Statista Inc., 4 Aug 2021, https://www.statista.com/statistics/1258608/youtube-influencers-remuneration/
Intellifluence, Expected remuneration per video of YouTube influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) Statista, https://www.statista.com/statistics/1258608/youtube-influencers-remuneration/ (last visited July 22, 2024)
Expected remuneration per video of YouTube influencers in Canada, the United Kingdom, and the United States as of May 2021, by number of followers (in U.S. dollars) [Graph], Intellifluence, August 4, 2021. [Online]. Available: https://www.statista.com/statistics/1258608/youtube-influencers-remuneration/
