Web analytics software market share worldwide 2023

Published by
Lionel Sujay Vailshery,
Nov 27, 2023
Google dominated the web analytics industry in 2023, with three of its web analytics technologies maintaining the top three positions in the global market. Google Global Site Tag was first with a market share of over 30 percent, followed by Google Analytics and Google Universal Analytics who had market shares of approximately 27 and 17 percent, respectively. When all three technologies were combined, Google maintained more than 70 percent of the total market share.

Market share of leading web analytics technologies worldwide in 2023

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Release date

November 2023

Region

Worldwide

Survey time period

2023

Supplementary notes

The source used technographics to collect the following information. For more information regarding technographics, see https://www.datanyze.com/blog/technographic-data.

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