Most web traffic on Africa's online marketplaces is generated by mobile devices. As of 2019, mobiles including smartphones and tablets accounted for 67.5 percent of the total webpage visits on e-commerce platforms. On the other hand, only around a third of the traffic was through desktop devices.
Distribution of visits on online marketplaces in Africa in 2019, by device
Characteristic
Share of web traffic
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International Trade Centre. (December 31, 2020). Distribution of visits on online marketplaces in Africa in 2019, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1258530/distribution-of-visits-on-online-marketplaces-in-africa-by-device/
International Trade Centre. "Distribution of visits on online marketplaces in Africa in 2019, by device ." Chart. December 31, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1258530/distribution-of-visits-on-online-marketplaces-in-africa-by-device/
International Trade Centre. (2020). Distribution of visits on online marketplaces in Africa in 2019, by device . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1258530/distribution-of-visits-on-online-marketplaces-in-africa-by-device/
International Trade Centre. "Distribution of Visits on Online Marketplaces in Africa in 2019, by Device ." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1258530/distribution-of-visits-on-online-marketplaces-in-africa-by-device/
International Trade Centre, Distribution of visits on online marketplaces in Africa in 2019, by device Statista, https://www.statista.com/statistics/1258530/distribution-of-visits-on-online-marketplaces-in-africa-by-device/ (last visited July 22, 2024)
Distribution of visits on online marketplaces in Africa in 2019, by device [Graph], International Trade Centre, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1258530/distribution-of-visits-on-online-marketplaces-in-africa-by-device/