As of October 2020, the wine market in Australia saw a 52 percent increase in the growth of premium and super premium price tiered products. The beer market saw a 35 percent increase in growth of these price tiers.
Acceleration of premium brand growth in Australia as of October 2020, by beverage category
Characteristic
Premium brand growth
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Premium tiered products refer to those priced 25 to 50 percent higher than the category average. Super premium products are priced more than 50 percent higher than the category average.
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IRI. (November 25, 2020). Acceleration of premium brand growth in Australia as of October 2020, by beverage category [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/1258446/australia-acceleration-of-premium-brand-growth-by-beverage/
IRI. "Acceleration of premium brand growth in Australia as of October 2020, by beverage category." Chart. November 25, 2020. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/1258446/australia-acceleration-of-premium-brand-growth-by-beverage/
IRI. (2020). Acceleration of premium brand growth in Australia as of October 2020, by beverage category. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/1258446/australia-acceleration-of-premium-brand-growth-by-beverage/
IRI. "Acceleration of Premium Brand Growth in Australia as of October 2020, by Beverage Category." Statista, Statista Inc., 25 Nov 2020, https://www.statista.com/statistics/1258446/australia-acceleration-of-premium-brand-growth-by-beverage/
IRI, Acceleration of premium brand growth in Australia as of October 2020, by beverage category Statista, https://www.statista.com/statistics/1258446/australia-acceleration-of-premium-brand-growth-by-beverage/ (last visited July 20, 2024)
Acceleration of premium brand growth in Australia as of October 2020, by beverage category [Graph], IRI, November 25, 2020. [Online]. Available: https://www.statista.com/statistics/1258446/australia-acceleration-of-premium-brand-growth-by-beverage/
