Acceleration of premium brand growth in Australia 2020, by beverage category

Published by Statista Research Department, Jan 3, 2023
As of October 2020, the wine market in Australia saw a 52 percent increase in the growth of premium and super premium price tiered products. The beer market saw a 35 percent increase in growth of these price tiers.

Acceleration of premium brand growth in Australia as of October 2020, by beverage category

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Release date

November 2020

Region

Australia

Survey time period

Week ending October 4th, 2020

Supplementary notes

Premium tiered products refer to those priced 25 to 50 percent higher than the category average. Super premium products are priced more than 50 percent higher than the category average.

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