A survey on the effectiveness of advertisements shown on over-the-top (OTT) media in Indonesia found that 46 percent of respondents conducted searches of the products or brands advertised. By comparison, 39 percent made a purchase after being exposed to advertisements on OTT media.
Actions taken by over-the-top (OTT) video viewers after watching advertisements in Indonesia as of October 2020, by platform
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SpotX. (March 1, 2021). Actions taken by over-the-top (OTT) video viewers after watching advertisements in Indonesia as of October 2020, by platform [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1258309/indonesia-over-the-top-viewers-action-after-watching-advertisements/
SpotX. "Actions taken by over-the-top (OTT) video viewers after watching advertisements in Indonesia as of October 2020, by platform." Chart. March 1, 2021. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1258309/indonesia-over-the-top-viewers-action-after-watching-advertisements/
SpotX. (2021). Actions taken by over-the-top (OTT) video viewers after watching advertisements in Indonesia as of October 2020, by platform. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1258309/indonesia-over-the-top-viewers-action-after-watching-advertisements/
SpotX. "Actions Taken by Over-the-top (Ott) Video Viewers after Watching Advertisements in Indonesia as of October 2020, by Platform." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1258309/indonesia-over-the-top-viewers-action-after-watching-advertisements/
SpotX, Actions taken by over-the-top (OTT) video viewers after watching advertisements in Indonesia as of October 2020, by platform Statista, https://www.statista.com/statistics/1258309/indonesia-over-the-top-viewers-action-after-watching-advertisements/ (last visited January 02, 2025)
Actions taken by over-the-top (OTT) video viewers after watching advertisements in Indonesia as of October 2020, by platform [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1258309/indonesia-over-the-top-viewers-action-after-watching-advertisements/
