Reasons for switching to a different supermarket chain Australia 2023
According to a survey conducted in Australia in July 2023, around 75 percent of respondents switched to a different supermarket chain to save money. This marked a notable rise from the July 2022 survey results, with only 57 percent of respondents reporting switching to a different supermarket chain to save money, highlighting changes in consumer behavior due to cost of living pressures. Among the respondents, around 25 percent switched to a new supermarket to take advantage of promotions.
