Digital investment trend in India 2020

Published by
Shangliao Sun,
Nov 9, 2024
In a survey conducted in 2020 among 66 Indian enterprises, about 70 percent of respondents said they would increase digital spending by up to 30 percent. Among which, retail and CPG had the highest share of respondents with plan to increase spending on digital investments. The most popular areas of digital investments were touchless or automated operations, prediction, recommendation, and real-time insight, and frontend and backend integration.

Trend of digital investment by enterprises in India in 2020

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Release date

June 2021

Region

India

Survey time period

2020

Number of respondents

66 enterprises

Special properties

Over the next 12 months from the date of survey

Supplementary notes

More than half of the survey participants were enterprises with revenue more than 500 million U.S. dollars.

Specific method and date of survey were not mentioned by the source.

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