Share of unmarried Japanese partaking in organized marriage dates online 2021
Rooted in a traditional Japanese matchmaking custom, in which potential spouses were introduced to each other in their families' company, the term omiai nowadays refers to a rather organized dating process directed at people actively looking to get married. Amid social distancing measures implemented due to the coronavirus (COVID-19) pandemic, popular Japanese omiai agencies such as IBJ have started offering their dating services online, with clients meeting each other via video calls.