This statistic presents the preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, sorted by age group. During the survey period, 79 percent of respondents aged 18 to 34 years stated that they preferred to watch user-generated content videos via YouTube. Only 12 percent of Millennial respondents stated YouTube as their preferred destination for watching current season TV shows.
Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group
Characteristic
18 to 34 years
35 years and older
Videos uploaded by people
79%
71%
Videos uploaded by brands, companies or institutions
74%
65%
Movies
14%
7%
Previous season TV shows
13%
9%
Current season TV shows
12%
4%
Created with Highcharts 7.2.2Share of respondents71%71%65%65%7%7%9%9%4%4%79%79%74%74%14%14%13%13%12%12%18 to 34 years35 years and olderVideos uploaded by peopleVideos uploaded by brands, companies or institutionsMoviesPrevious season TV showsCurrent season TV shows
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
comScore, & YouTube. (June 23, 2016). Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
comScore, und YouTube. "Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group." Chart. June 23, 2016. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
comScore, YouTube. (2016). Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
comScore, and YouTube. "Preferred Types of Video Content Accessed via Youtube According to Weekly Online Video Viewers in The United States as of January 2016, by Age Group." Statista, Statista Inc., 23 Jun 2016, https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
comScore & YouTube, Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group Statista, https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/ (last visited February 21, 2025)
Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group [Graph], comScore, & YouTube, June 23, 2016. [Online]. Available: https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.