In a survey among over-the-top (OTT) media service viewers in the Philippines in 2020, around 45 percent of respondents recall the last ad they saw but do not remember the specific details. Among the respondents, around 27 percent recall the brand from the ad they previously saw.
Details that over-the-top (OTT) media viewers recall about the last ad they saw in the Philippines as of September 2020
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Trade Desk. (January 25, 2021). Details that over-the-top (OTT) media viewers recall about the last ad they saw in the Philippines as of September 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1257840/philippines-details-ott-media-viewers-recall-about-the-last-ad-they-saw/
Trade Desk. "Details that over-the-top (OTT) media viewers recall about the last ad they saw in the Philippines as of September 2020." Chart. January 25, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1257840/philippines-details-ott-media-viewers-recall-about-the-last-ad-they-saw/
Trade Desk. (2021). Details that over-the-top (OTT) media viewers recall about the last ad they saw in the Philippines as of September 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1257840/philippines-details-ott-media-viewers-recall-about-the-last-ad-they-saw/
Trade Desk. "Details That Over-the-top (Ott) Media Viewers Recall about The Last Ad They Saw in The Philippines as of September 2020." Statista, Statista Inc., 25 Jan 2021, https://www.statista.com/statistics/1257840/philippines-details-ott-media-viewers-recall-about-the-last-ad-they-saw/
Trade Desk, Details that over-the-top (OTT) media viewers recall about the last ad they saw in the Philippines as of September 2020 Statista, https://www.statista.com/statistics/1257840/philippines-details-ott-media-viewers-recall-about-the-last-ad-they-saw/ (last visited December 22, 2024)
Details that over-the-top (OTT) media viewers recall about the last ad they saw in the Philippines as of September 2020 [Graph], Trade Desk, January 25, 2021. [Online]. Available: https://www.statista.com/statistics/1257840/philippines-details-ott-media-viewers-recall-about-the-last-ad-they-saw/
