In a survey among over-the-top (OTT) media service viewers in the Philippines in 2020, around 42 percent were willing to watch four or more ads per hour of free content. Among the respondents, around 47 percent will watch two to three ads per hour of free content.
Number of acceptable ads per hour of free content among over-the-top (OTT) media viewers in the Philippines as of September 2020
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Trade Desk. (January 25, 2021). Number of acceptable ads per hour of free content among over-the-top (OTT) media viewers in the Philippines as of September 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1257820/philippines-acceptable-ads-per-hour-of-free-content-among-ott-media-viewers/
Trade Desk. "Number of acceptable ads per hour of free content among over-the-top (OTT) media viewers in the Philippines as of September 2020." Chart. January 25, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1257820/philippines-acceptable-ads-per-hour-of-free-content-among-ott-media-viewers/
Trade Desk. (2021). Number of acceptable ads per hour of free content among over-the-top (OTT) media viewers in the Philippines as of September 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1257820/philippines-acceptable-ads-per-hour-of-free-content-among-ott-media-viewers/
Trade Desk. "Number of Acceptable Ads per Hour of Free Content among Over-the-top (Ott) Media Viewers in The Philippines as of September 2020." Statista, Statista Inc., 25 Jan 2021, https://www.statista.com/statistics/1257820/philippines-acceptable-ads-per-hour-of-free-content-among-ott-media-viewers/
Trade Desk, Number of acceptable ads per hour of free content among over-the-top (OTT) media viewers in the Philippines as of September 2020 Statista, https://www.statista.com/statistics/1257820/philippines-acceptable-ads-per-hour-of-free-content-among-ott-media-viewers/ (last visited December 30, 2024)
Number of acceptable ads per hour of free content among over-the-top (OTT) media viewers in the Philippines as of September 2020 [Graph], Trade Desk, January 25, 2021. [Online]. Available: https://www.statista.com/statistics/1257820/philippines-acceptable-ads-per-hour-of-free-content-among-ott-media-viewers/
