Leading streaming services based on market share Philippines Q1 2024
As of the first quarter of 2024, the leading streaming service in the Philippines was Netflix, dominating the market with a 34 percent share. Netflix was followed by iflix, with a 22 percent market share.
Video streaming: a growing market in the Philippines
Since 2017, there has been steady growth in both the penetration rate and revenue of video streaming services in the country, and this upward trend was forecast to continue for several more years. Adoption of video streaming platforms were boosted by an increasing demand for both local and international shows and video content, usually because of the ability to stream them for several hours.
Netflix trending throughout Southeast Asia
The number of Netflix subscribers in Southeast Asia has increased substantially recently, followed by growth in the company’s revenue in the region. As the number of pay-TV subscriptions is expected to increase in several Asian countries in the near future, streaming services such as Netflix will likely continue their upward trend.
