A survey on the impact of advertisements shown on over-the-top (OTT) media services in the Philippines in 2020 revealed that 46 percent of respondents searched about a product or service seen in an advertisement. On the other hand, 34 percent had made a purchase upon seeing an advertisement on OTT media.
Actions taken by over-the-top (OTT) video viewers after watching advertisements in the Philippines as of October 2020
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SpotX. (March 1, 2021). Actions taken by over-the-top (OTT) video viewers after watching advertisements in the Philippines as of October 2020 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1257697/philippines-ott-viewers-action-after-watching-advertisements/
SpotX. "Actions taken by over-the-top (OTT) video viewers after watching advertisements in the Philippines as of October 2020." Chart. March 1, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1257697/philippines-ott-viewers-action-after-watching-advertisements/
SpotX. (2021). Actions taken by over-the-top (OTT) video viewers after watching advertisements in the Philippines as of October 2020. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1257697/philippines-ott-viewers-action-after-watching-advertisements/
SpotX. "Actions Taken by Over-the-top (Ott) Video Viewers after Watching Advertisements in The Philippines as of October 2020." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1257697/philippines-ott-viewers-action-after-watching-advertisements/
SpotX, Actions taken by over-the-top (OTT) video viewers after watching advertisements in the Philippines as of October 2020 Statista, https://www.statista.com/statistics/1257697/philippines-ott-viewers-action-after-watching-advertisements/ (last visited January 06, 2025)
Actions taken by over-the-top (OTT) video viewers after watching advertisements in the Philippines as of October 2020 [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1257697/philippines-ott-viewers-action-after-watching-advertisements/
