Number of TikTok influencers worldwide 2018-2020

Published by Statista Research Department, Dec 10, 2024
In 2020, there were over 106 thousand TikTok influencers worldwide, up from 16.4 thousand in 2018 and 35.5 thousand in 2019. Shein was the most active brand on TikTok in 2020, working with 4.32 thousand influencers.

Number of TikTok influencers worldwide from 2018 to 2020

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Release date

February 2021

Region

Worldwide

Survey time period

2018 to 2020

Special properties

based on influencer lists by Upfluece software uses, broader industry metrics may vary

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

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Audience and user behavior

5

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Topics

Influencer marketing in EuropeInfluencer marketing worldwideInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)Influencer marketing in Germany
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