Number of TikTok influencers worldwide 2018-2020

Published by Statista Research Department, Jan 6, 2023
In 2020, there were over 106 thousand TikTok influencers worldwide, up from 16.4 thousand in 2018 and 35.5 thousand in 2019. Shein was the most active brand on TikTok in 2020, working with 4.32 thousand influencers.

Number of TikTok influencers worldwide from 2018 to 2020

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Release date

February 2021

Region

Worldwide

Survey time period

2018 to 2020

Special properties

based on influencer lists by Upfluece software uses, broader industry metrics may vary

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8

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Competitors

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Audience and user behavior

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