In a survey on video media consumption in the Philippines in 2020, advertisements shown on over-the-top (OTT) media service platforms were most likely to catch viewer's attention, as stated by 59 percent of respondents. In comparison, TV ads attracted the attention of 47 percent of the respondents.
Share of viewers who paid attention to advertisements shown on video streaming services in the Philippines as of October 2020, by platform
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SpotX. (March 1, 2021). Share of viewers who paid attention to advertisements shown on video streaming services in the Philippines as of October 2020, by platform [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1257688/philippines-ad-viewership-on-video-services-platforms/
SpotX. "Share of viewers who paid attention to advertisements shown on video streaming services in the Philippines as of October 2020, by platform." Chart. March 1, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1257688/philippines-ad-viewership-on-video-services-platforms/
SpotX. (2021). Share of viewers who paid attention to advertisements shown on video streaming services in the Philippines as of October 2020, by platform. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1257688/philippines-ad-viewership-on-video-services-platforms/
SpotX. "Share of Viewers Who Paid Attention to Advertisements Shown on Video Streaming Services in The Philippines as of October 2020, by Platform." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1257688/philippines-ad-viewership-on-video-services-platforms/
SpotX, Share of viewers who paid attention to advertisements shown on video streaming services in the Philippines as of October 2020, by platform Statista, https://www.statista.com/statistics/1257688/philippines-ad-viewership-on-video-services-platforms/ (last visited November 05, 2024)
Share of viewers who paid attention to advertisements shown on video streaming services in the Philippines as of October 2020, by platform [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1257688/philippines-ad-viewership-on-video-services-platforms/
