According to a survey conducted in July 2021, about 69.6 percent of the United Kingdom respondents stated that they would be more likely to purchase from a business that had a B corporation certification. However, nearly 28 percent of respondents stated that this attribute would not change their purchase.
Would knowing a business had a B Corporation certification change your decision to buy from them?
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B Corporations have a certification that means they balance profit and purpose and are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.
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Measure Protocol. (July 30, 2021). Would knowing a business had a B Corporation certification change your decision to buy from them? [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1257610/importance-of-b-corporation-certification-for-purchases-uk/
Measure Protocol. "Would knowing a business had a B Corporation certification change your decision to buy from them? ." Chart. July 30, 2021. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1257610/importance-of-b-corporation-certification-for-purchases-uk/
Measure Protocol. (2021). Would knowing a business had a B Corporation certification change your decision to buy from them? . Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1257610/importance-of-b-corporation-certification-for-purchases-uk/
Measure Protocol. "Would Knowing a Business Had a B Corporation Certification Change Your Decision to Buy from Them? ." Statista, Statista Inc., 30 Jul 2021, https://www.statista.com/statistics/1257610/importance-of-b-corporation-certification-for-purchases-uk/
Measure Protocol, Would knowing a business had a B Corporation certification change your decision to buy from them? Statista, https://www.statista.com/statistics/1257610/importance-of-b-corporation-certification-for-purchases-uk/ (last visited July 17, 2024)
Would knowing a business had a B Corporation certification change your decision to buy from them? [Graph], Measure Protocol, July 30, 2021. [Online]. Available: https://www.statista.com/statistics/1257610/importance-of-b-corporation-certification-for-purchases-uk/
