Main reasons why global online shoppers would be interested in using AR 2021

Published by
Koen van Gelder,
Jul 11, 2023
Among consumers around the world, there were several reasons why they would be interested in using augmented reality, i.e., AR, for online shopping purposes. About a third of surveyed consumers said they would try AR to get a full 360 visualization of a product, while another third stated they would try such a tool to see what items might look like on them. Approximately one in five shoppers said they were interested as it could make their shopping experience more fun.

For which of the following reasons would you be interested in using AR (Augmented Reality) while shopping online?

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Release date

July 2021

Region

Worldwide

Survey time period

as of July 2021

Number of respondents

20,000 consumers*

Supplementary notes

* The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets (UK, US, Canada, Australia, France, Germany, Italy, Netherland, Norway, Japan, Saudi Arabia and UAE).

The source does not specify the type of survey.

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