Regular vs. virtual meetings: average attendance and registration fee worldwide 2020
The coronavirus (COVID-19) pandemic hit the meeting industry hard in 2020. That year, emergency measures and travel restrictions implemented globally during the health crisis caused most events to be rescheduled, canceled, or held digitally. According to a 2021 study focusing on international association meetings worldwide, the average attendance for virtual meetings was 1,356 attendees, while regular meetings reported an average of 908 attendees. Meanwhile, the average registration fee for virtual meetings was lower than the average fee for regular meetings, at roughly 211 U.S. dollars.
