Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowLeading social referrals to e-commerce websites 2020, by traffic
In 2020, Facebook was the leading source of social referral traffic to e-commerce websites, with more than one billion visits of users coming from the platform and accounting for almost 50 percent of the total social referral traffic towards e-commerce. YouTube followed, with roughly more than half a billion visits, which represented 24.46 percent of the total volume of social traffic referrals to e-commerce websites for the year. Twitter ranked third, averaging 219 million visits, which represented close to 10 percent of the visits to e-commerce websites.
