Top traffic referring from YouTube.com by monthly traffic 2021

In March 2021, the leading website that users visited thanks to a link on YouTube.com was Google.com, with more than 180 million visits. The search engine reportedly gained 4.54 percent of its traffic from the popular video-sharing platform. The second website to benefit from YouTube's referring traffic was Amazon.com: with a traffic volume of close to 55 million visits in the examined month, the e-commerce website saw 1.38 percent of its visits coming from referring subnets on YouTube.com. Instagram's website was the leading social media that users navigated towards while visiting YouTube.com, and Facebook.com followed with 31.5 million visits. Both Instagram and Facebook gained 0.39 percent respectively of their websites traffic from YouTube.com.

Most visited websites referred to users worldwide on YouTube in March 2021, by average monthly traffic

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Release date

August 2021

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Region

Worldwide

Survey time period

March 2021

Special properties

from Youtoube.com

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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