Global YouTube bounce rate 2020-2021

Published by Laura Ceci, Aug 19, 2022
In March 2021, the traffic bounce rate on YouTube.com averaged around 52 percent of visits. Between January 2020 and March 2021, the bounce rate on the platform's website increased, passing from 38 percent at the beginning of 2020 to 52 percent between the end of 2020 and the first months of 2021, with users increasingly visiting only one page before leaving the website.

YouTube bounce rate worldwide from January 2020 to March 2021

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Release date

August 2021

Region

Worldwide

Survey time period

January 2020 to March, 2021

Number of respondents

15,000 keywords

Special properties

bounce rate on YouTube.com

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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