YouTube average visit length per user worldwide 2020-2021

Published by Laura Ceci, Aug 19, 2022
In March 2021, users worldwide spent an average of 1777 seconds (29 minutes and 37 seconds) per user per visit on YouTube.com, roughly three percent more time compared to the same month in the previous year. Despite engagement levels decreasing between July and September 2020, the overall average time spent per visit on YouTube's website by users worldwide has remained stable in the examined period.

Time spent per user worldwide per session on YouTube from January 2020 to March 2021 (in seconds)

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Release date

August 2021

Region

Worldwide

Survey time period

January 2020 to March, 2021

Number of respondents

15,000 keywords

Special properties

average time spent on Youtube.com per user per visit

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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