Although consumers visit physical stores more frequently, the number of people that shop online each week is not to be discredited: in the United Kingdom (UK), for example, approximately half of surveyed consumers said they shopped online each week in 2023. More than 75 percent UK shoppers visited physical stores on a weekly basis. About the same number of Australians stated they had been shopping digitally and physically each week.
Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023
* The sample size includes a minimum of 1,000 respondents in each of the 18 markets (the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece).
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Klarna. (November 6, 2023). Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1257243/consumers-that-shop-online-and-offline-each-week/
Klarna. "Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023." Chart. November 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1257243/consumers-that-shop-online-and-offline-each-week/
Klarna. (2023). Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1257243/consumers-that-shop-online-and-offline-each-week/
Klarna. "Percentage of Consumers That Shop Online and Offline on a Weekly Basis in The U.S., Uk, and Australia in 2023." Statista, Statista Inc., 6 Nov 2023, https://www.statista.com/statistics/1257243/consumers-that-shop-online-and-offline-each-week/
Klarna, Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023 Statista, https://www.statista.com/statistics/1257243/consumers-that-shop-online-and-offline-each-week/ (last visited July 22, 2024)
Percentage of consumers that shop online and offline on a weekly basis in the U.S., UK, and Australia in 2023 [Graph], Klarna, November 6, 2023. [Online]. Available: https://www.statista.com/statistics/1257243/consumers-that-shop-online-and-offline-each-week/
