YouTube average visit length worldwide 2021, by device

Published by Laura Ceci, Aug 19, 2022
Between January 2020 and March 2021, users visiting YouTube's website from their desktop devices have spent considerably more time on the platform than users visiting from mobile. In March 2021, each user spent an average of 1361 seconds per visit on the website via mobile devices, while users visiting from desktop spent on average 1888 seconds per visits on YouTube.com.

Average time spent per user worldwide per visit on YouTube from January 2020 to March 2021, by device (in seconds)

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Release date

August 2021

Region

Worldwide

Survey time period

January 2020 to March, 2021

Number of respondents

15,000 keywords

Special properties

average time spent on Youtube.com per user per visist

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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