Share of monthly global traffic to YouTube 2021, by type of traffic

Published by Laura Ceci, Aug 19, 2022
Between January and March 2021, the largest share of traffic to YouTube's website was direct traffic, with more than 63 percent of monthly visits landing on the website page directly from the address bar on their browser. Traffic generated by search-engines results accounted for 24.62 of the total, while traffic from other social networks made up three percent of the visits to YouTube.com

Distribution of worldwide monthly visits to YouTube from January to March 2021, by type of traffic

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Release date

August 2021

Region

Worldwide

Survey time period

January to March 2021

Special properties

traffic to YouTube.com

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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