Global monthly traffic to YouTube 2021, by type of traffic
Between January and March 2021, the majority of traffic to YouTube's website was organic traffic, with only 1.67 million paid visits on average per month. Direct traffic to YouTube.com averaged 2.7 billion visits per month, up by 43 percent from the corresponding period in the previous year. Users who landed on YouTube's website after looking for keywords on a search engine amassed 787 million monthly visits on average, while traffic from links placed on other websites had a volume of close to 343 million visits.
