Mobile ad spending growth in Italy 2020, by format

Published by
Michele Majidi,
Jan 6, 2023
Video was the mobile internet advertising format that grew the most in Italy in 2020, with an 11 percent increase from 2019. Other display and search spending both increased nine percent, while SMS spending decreased 11 percent.

Change in mobile advertising spending in Italy in 2020, by format

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Release date

May 2021

Region

Italy

Survey time period

2020

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