According to a survey on China's garage kit market targeting Generation Z conducted in February 2021, roughly 77 percent of respondents had purchased garage kits of Japanese manga IPs, garage kits of mobile games followed. Garage kits with the theme of Chinese original IPs had been a prominent subset in recent years, with more than half of the surveyed Generation Z did buying them.
Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type
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* Original figures refer to figures which are not originated from any anime, story, or drama. Examples for original figures are Kumamon and Hello Kitty.
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iResearch. (August 5, 2021). Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
iResearch. "Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type." Chart. August 5, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
iResearch. (2021). Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
iResearch. "Share of Anime and Game Figures Purchased by Generation Z in China as of February 2021, by Ip Type." Statista, Statista Inc., 5 Aug 2021, https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
iResearch, Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type Statista, https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/ (last visited July 22, 2024)
Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type [Graph], iResearch, August 5, 2021. [Online]. Available: https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
