According to a survey on China's garage kit market targeting Generation Z conducted in February 2021, roughly 77 percent of respondents had purchased garage kits of Japanese manga IPs, garage kits of mobile games followed. Garage kits with the theme of Chinese original IPs had been a prominent subset in recent years, with more than half of the surveyed Generation Z did buying them.
Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type
* Original figures refer to figures which are not originated from any anime, story, or drama. Examples for original figures are Kumamon and Hello Kitty.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iResearch. (August 5, 2021). Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
iResearch. "Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type." Chart. August 5, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
iResearch. (2021). Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
iResearch. "Share of Anime and Game Figures Purchased by Generation Z in China as of February 2021, by Ip Type." Statista, Statista Inc., 5 Aug 2021, https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
iResearch, Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type Statista, https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/ (last visited December 30, 2024)
Share of anime and game figures purchased by Generation Z in China as of February 2021, by IP type [Graph], iResearch, August 5, 2021. [Online]. Available: https://www.statista.com/statistics/1257024/china-popular-garage-kits-among-generation-z-by-type/
