According to a survey conducted in June 2021 in Vietnam, fast and reliable delivery was the most important attribute for consumers to shop online, as stated by 44 percent of Vietnamese respondents. Meanwhile, around six percent of respondents considered virtual experiences of products and services through augmented reality (AR) technology an important attribute when shopping via this channel.
Important attributes for shopping online according to people in Vietnam as of June 2021
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Share of respondents
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among respondents who have shopped online at least once in the previous year
Supplementary notes
Original question: "In the current climate, which of the following attributes are important to you when shopping online?"
The source did not enumerate the number of respondents per country. In total, the survey was conducted among 8,681 consumers in 22 different territories including Vietnam.
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PwC. (June 21, 2021). Important attributes for shopping online according to people in Vietnam as of June 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1256967/vietnam-attributes-for-shopping-online/
PwC. "Important attributes for shopping online according to people in Vietnam as of June 2021." Chart. June 21, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1256967/vietnam-attributes-for-shopping-online/
PwC. (2021). Important attributes for shopping online according to people in Vietnam as of June 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1256967/vietnam-attributes-for-shopping-online/
PwC. "Important Attributes for Shopping Online According to People in Vietnam as of June 2021." Statista, Statista Inc., 21 Jun 2021, https://www.statista.com/statistics/1256967/vietnam-attributes-for-shopping-online/
PwC, Important attributes for shopping online according to people in Vietnam as of June 2021 Statista, https://www.statista.com/statistics/1256967/vietnam-attributes-for-shopping-online/ (last visited August 25, 2024)
Important attributes for shopping online according to people in Vietnam as of June 2021 [Graph], PwC, June 21, 2021. [Online]. Available: https://www.statista.com/statistics/1256967/vietnam-attributes-for-shopping-online/