Change in number of social media shoppers Australia 2020-2024

Published by Statista Research Department, Mar 3, 2023
In 2020, the share of consumers in Australia who use social media for online shopping increased by around 18 percent. Forecasts show that annual growth will decline to as little 2.5 percent in 2024.

Change in number of consumers in Australia who use social media for online shopping in the year 2020 with forecast to 2024

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Release date

July 2021

Region

Australia

Survey time period

2020

Age group

14 years and older

Supplementary notes

* Forecast.

Note: Consumers refers to social media users who have made at least one purchase via any social media platforms, including links and transactions on the platform itself.

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Overview

6

Online retailing segments

8

Retailers and e-commerce platforms

7

Consumer attitudes and behaviors

7

Digital payments

5

Further related statistics

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