In 2020, the share of consumers in Australia who use social media for online shopping increased by around 18 percent. Forecasts show that annual growth will decline to as little 2.5 percent in 2024.
Change in number of consumers in Australia who use social media for online shopping in the year 2020 with forecast to 2024
Characteristic
Change in consumer share
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Note: Consumers refers to social media users who have made at least one purchase via any social media platforms, including links and transactions on the platform itself.
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eMarketer. (July 23, 2021). Change in number of consumers in Australia who use social media for online shopping in the year 2020 with forecast to 2024 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1256825/australia-change-in-social-media-consumer-numbers-for-online-shopping/
eMarketer. "Change in number of consumers in Australia who use social media for online shopping in the year 2020 with forecast to 2024." Chart. July 23, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1256825/australia-change-in-social-media-consumer-numbers-for-online-shopping/
eMarketer. (2021). Change in number of consumers in Australia who use social media for online shopping in the year 2020 with forecast to 2024. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1256825/australia-change-in-social-media-consumer-numbers-for-online-shopping/
eMarketer. "Change in Number of Consumers in Australia Who Use Social Media for Online Shopping in The Year 2020 with Forecast to 2024." Statista, Statista Inc., 23 Jul 2021, https://www.statista.com/statistics/1256825/australia-change-in-social-media-consumer-numbers-for-online-shopping/
eMarketer, Change in number of consumers in Australia who use social media for online shopping in the year 2020 with forecast to 2024 Statista, https://www.statista.com/statistics/1256825/australia-change-in-social-media-consumer-numbers-for-online-shopping/ (last visited July 27, 2024)
Change in number of consumers in Australia who use social media for online shopping in the year 2020 with forecast to 2024 [Graph], eMarketer, July 23, 2021. [Online]. Available: https://www.statista.com/statistics/1256825/australia-change-in-social-media-consumer-numbers-for-online-shopping/