As of 2021, nearly 90 percent of online cosmetic stores in Russia had an account on the Russian platform VKontakte. Telegram ranked as the second most popular social media site and was used by about one half of the retailers.
Social media presence of online cosmetics stores in Russia in 2021, by platform
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Share of stores
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The study included 48 online stores of beauty category (specializing in retail of decorative and self-care cosmetics, perfumes, products for manicure and pedicure masters, and make-up artists) listed in the 1,000 largest Russian online stores by orders volume, four online stores of network marketing companies, and two largest universal marketplaces - Wildberries and Ozon.
Only online sales of cosmetics in the Russian territory were taken into consideration (excluding export sales).
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Data Insight (RU). (November 15, 2022). Social media presence of online cosmetics stores in Russia in 2021, by platform [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1256794/russia-online-cosmetics-stores-share-on-social-media/
Data Insight (RU). "Social media presence of online cosmetics stores in Russia in 2021, by platform ." Chart. November 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1256794/russia-online-cosmetics-stores-share-on-social-media/
Data Insight (RU). (2022). Social media presence of online cosmetics stores in Russia in 2021, by platform . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1256794/russia-online-cosmetics-stores-share-on-social-media/
Data Insight (RU). "Social Media Presence of Online Cosmetics Stores in Russia in 2021, by Platform ." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1256794/russia-online-cosmetics-stores-share-on-social-media/
Data Insight (RU), Social media presence of online cosmetics stores in Russia in 2021, by platform Statista, https://www.statista.com/statistics/1256794/russia-online-cosmetics-stores-share-on-social-media/ (last visited August 24, 2024)
Social media presence of online cosmetics stores in Russia in 2021, by platform [Graph], Data Insight (RU), November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1256794/russia-online-cosmetics-stores-share-on-social-media/
