A mixed martial artist Khabib Nurmagomedov was the most successful celebrity in Russia based on income and popularity, as calculated between June 2020 and May 2021. Based on earnings, mentions in mass media and social media, Instagram and YouTube subscribers, and Yandex and Google search queries, Nurmagomedov received a total score of 89.04 points. Alisher Morgenshtern, a Russian rapper, singer, and blogger, ranked second. He received over four million social media mentions over the period under consideration. A hockey player Alexander Ovechkin had highest earnings among the celebrities in the ranking, at 12.2 million U.S. dollars.
Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021
According to the source, the total score was calculated based on two factors, the celebrities' income and popularity. The latter depended on the number of mentions in mass media and social media, Yandex and Google search queries, and the number of subscribers on Instagram and YouTube.
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Forbes. (July 28, 2021). Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1256792/most-successful-celebrities-russia/
Forbes. "Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021." Chart. July 28, 2021. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1256792/most-successful-celebrities-russia/
Forbes. (2021). Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1256792/most-successful-celebrities-russia/
Forbes. "Ranking of Most Successful Celebrities by Earnings and Popularity in Russia from June 2020 to May 2021." Statista, Statista Inc., 28 Jul 2021, https://www.statista.com/statistics/1256792/most-successful-celebrities-russia/
Forbes, Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021 Statista, https://www.statista.com/statistics/1256792/most-successful-celebrities-russia/ (last visited January 04, 2025)
Ranking of most successful celebrities by earnings and popularity in Russia from June 2020 to May 2021 [Graph], Forbes, July 28, 2021. [Online]. Available: https://www.statista.com/statistics/1256792/most-successful-celebrities-russia/
